Hair Care
Hair care in Japan can be challenging. There is definitely not a lot available for natural hair, and unless you have thick, copious amounts of Asian hair, finding products that work is tough.
However, they do exist and they can be found. Below you can find shampoo, conditioner, styling products, and hair colour that is popular in Japan for a variety of hair types.
Select a category from the left or scroll down to see the whole lineup of the most popular hair care products, with descriptions in English.
If you have natural hair and you have found products that work for you in Japan, send us a message through our contact form to let us know so we can spread the word!
Gatsby Moving Rubber
Spiky Edge (pink)
-For Very Short and Short hair. Volumizing wax for spiked styles.
Wild Shake (purple)
-For Short and Medium Short hair. Texturizing wax for tousled styles.
Loose Shuffle (orange)
-For Short, Medium Short, and Medium hair. Pomade for relaxed styling of wavy/curly hair.
Airize (green)
-For Medium Short and Medium hair. Volumizing pomade for light, texturized styles.
Cool Wet (blue)
-For Short, Medium Short, and Medium hair. Pomade for beachy, tousled styles.
Grunge Matte (grey)
-For Very Short, Short, and Medium Short hair. Volumizing pomade with a matte finish.
Gatsby Perfect hold
Gatsby Perfect Hold Wax Extra Hard
-For very short hair. Natural style, hard finish wax.
Gatsby Perfect Hold Wax Short Hard
- For short hair. Natural style, hard finish wax.
Uno Hybrid Hard
-Firm hold wax with a natural finish.
Uno Wet Effector Hybrid Hard
-Medium to Soft hold with a slick finish.
Uno Matte Effector
-Medium to Firm hold with a matte finish.
Lucido Hair Wax Super Hard
-Firm hold styling wax
Lucido Volume Powder Wax
-Strong hold volumizing wax with a soft-looking finish
Gatsby Styling Foam
Gatsby Soft
-Soft hold styling mousse for a natural, soft finish.
Gatsby Hard
-Firm hold styling mousse for a natural yet firm set.
Gatsby Super Hard
-Extra firm hold styling mousse for an all-day strong style.
Gatsby Wet & Hard
-Firm hold styling mousse for a beachy, slightly wet look.
Uno Super Hard Mousse
-Firm hold styling mousse.
Lucido Hair Foam Super Hard
-Firm hold styling mousse.
Lucido Volume Powder Foam
-Firm hold volumizing mousse with a soft-looking finish.
Uno Super Hard Gel
-Firm hold styling gel.
Lucido Wax Jelly Super Hard
-Firm hold styling gel.
Lucido Wax Jelly Super Volume Up
-Volumizing styling gel
Lucido Hair Gel Super Hard
-Firm hold styling gel.
Lucido Water Gloss Hard
-Firm hold styling gel with a wet finish.
Uno Super Hard Hair Spray
-Firm hold hair spray
Lucido Hair Spray Super Hard
-Firm hold hair spray
Men’s Shampoo & Conditioner
Clarifying Shampoo and Conditioner for removing built up styling products and oil
Success Shampoo and Conditioner
Maro Volume Up Shampoo and Conditioner
Shampoo/Conditioner Combo
- For treatment of dandruff and itching. Volumizing products for fine, thin, and thinning hair
H&S (Head & Shoulders) Scalp Ex Series Shampoo and Conditioner
- For treatment of dandruff and itching associated with very oily scalp
- Full range of colours that lighten your hair and then deposit colour. This colour is not designed to darken light hair. It is designed to lighten and colour darker hair.
Gatsby Foam Colour
Full range of colours that lighten your hair and then deposit colour. This colour is not designed to darken light hair. It is designed to lighten and colour darker hair.
Men’s Bigen
- This brand makes grey-cover natural hair colours in a range of browns and blacks.
Salon de Pro
- This brand makes grey-cover natural hair colours in a range of browns and blacks.
Cape Soft
Hold: Level 1
Light hold hair spray.
Cape Natural
Hold: Level 2
Medium hold hair spray.
Cape Super Hard
Hold level: 3
Firm hold hair spray
Cape 3D Extra
Hold: Level 4
Strong hold hair spray.
VO5 Super Keep Extra Hard
Scent: Fresh Bouquet
Very Strong hold hair spray
VO5 Super Keep Extra Hard
Scent: Pearl Rose
Very Strong hold hair spray
Cape Natural Unscented
Hold: Level 2
Medium hold hair spray.
Cape Super Hard Unscented
Hold level: 3
Firm hold hair spray
Cape 3D Extra Unscented
Hold: Level 4
Strong hold hair spray.
VO5 Super Keep Extra Hard
Scent: Unscented
Very Strong hold hair spray
Cape Keep Water Natural
Hold level: 2
Medium hold pump hair spray.
Cape Keep Water Hard
Hold level: 3
Firm hold pump hair spray.
Women’s Shampoo & Conditioner
Moisturizing Shampoo, Conditioner, and Treatment for Dry, Brittle Hair
Asience Moisture Rich Shampoo, Conditioner
Dove Moisture Care Shampoo and Conditioner
Essential Smooth Gloss Shampoo and Conditioner
Essential Silky Smooth Shampoo and Conditioner
Shiseido Tsubaki Extra Moist Shampoo and Conditioner
Shiseido Tsubaki Oil Extra Moist Balance Shampoo and Conditioner
Herbal Essences Touchable Moisture Shampoo and Conditioner
Herbal Essences Touchable Smooth Shampoo and Conditioner
Herbal Essences Green Garden Collection Shampoo and Conditioner
Ichikami Smooth Care Smoothing Shampoo and Conditioner
Damage Repair Shampoo for Chemical and Heat Damaged Hair
Dove Damage Care Shampoo and Conditioner
Shiseido Tsubaki Damage Care Shampoo and Conditioner
Shiseido Tsubaki Oil Extra Smooth Damage Care Shampoo and Conditioner
Mod’s Hair Hot Care Shampoo and Conditioner
Volumizing Shampoo for Fine, Thin, and Thinning Hair
Asience Volume Rich Shampoo, Conditioner, and Treatment
Dove Volume Care Shampoo and Conditioner
Essential Volume Gloss Shampoo and Conditioner
Shiseido Tsubaki Volume Touch Shampoo, Conditioner, and Treatment
Ichikami Volume Care Revitalizing Shampoo and Conditioner
Curl/Wave Control Shampoo for Unruly and Difficult Hair
Dove Curl Care Shampoo and Conditioner
Herbal Essences Touchable Smooth Shampoo and Conditioner
H&S (Head & Shoulders) Moisture Shampoo and Conditioner
- For treating itching and dandruff associated with dry scalp
H&S (Head & Shoulders) Refresh Shampoo and Conditioner
- For treating itching and dandruff associated with oil-congested scalp
Non-Silicone Shampoos & Conditioners
Classic Herbal Essences (yellow) Shampoo and Conditioner
- For soft, full hair
Classic Herbal Essences (pink) Shampoo and Conditioner
- For hydrated hair
Clarifying Shampoo and Conditioner for removing built up styling products
Mod’s Hair Aqua Clear Shampoo and Conditioner
Liese Prettia Foam Colour
This product is designed to lighten and then deposit. It is made for dark hair. If you want to go from a darker colour to one of the colours on this list, simply use the product without buying bleach or peroxide separately.
*This product is not designed to deposit only and is not for use on hair that is lighter than the target colour.
1. Jewel Peach 2. Pink Berry 3. Elegant Peach 4. Rose Tea Brown 5.Irish Brown 6. Cocoa Brown 7. Natural Mocha 8. Milk Tea Brown 9. Marshmallow Brown 10. Glossy Brown
11. Royal Brown 12. Dark Chocolat 13. Royal Chocolat 14. Milky Beige 15. French Beige 16. Candy Beige 17. Cool Ash 18. Natural Ash 19. British Ash
Cielo Hair Colour
This brand provides a line of grey-cover hair colours. Most of their products are no-mix or mess-free mix. The following link provides English instructions and precautions on each product line, as well as a colour guide.
Colour guide: http://www.cielo.jp/global/en/index.html
Japanese source:
http://www.cielo.jp/lineup/
Beauteen Base Up Bleach
This is a standard hair bleaching product.
The following link provides instructions, colour guide, and precautions in English.
Bleach guide: http://www.beauteen.jp/global/en/bleach/
Clarifying Shampoo and Conditioner for removing built up styling products and oil
Merit Shampoo and Conditioner
Merit Pyuan Moisture Shampoo and Conditioner
- Moisturizing shampoo and conditioner for dry hair
Merit Pyuan Refresh Shampoo and Conditioner
- Clarifying Shampoo and Conditioner hair
Shampoo/Conditioner Combo
Merit 2-in-1 Shampoo & Conditioner
Merit 2-in-1 Mint Shampoo & Conditioner
Miyoshi Additive-free Soap Shampoo and Conditioner
- Shampoo contains only water and potassium soap base
- Conditioner contains only water, citric acid, and sodium citrate
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